About | PetCo Group

In the beginning it was a wish, soon it became a plan. We can now look back on many years of experience and are constantly working on our further development.

PetCo GmbH was founded in 2014 by Katharina and Stefan Miklauz. The decision to do so was a very personal one: In the search for high-quality food for the family dogs, it turned out that there was no really good dog food from Austrian production. With DOG'S LOVE, this was about to change. The food is preferably produced with regional ingredients. The 100% food quality of the wet food speaks for itself.

The next step was to establish the CAT'S LOVE brand in 2017. As our dog food won over many pet lovers, requests for cat food of the same quality increased. CAT'S LOVE is the answer. A premium cat food, preferably made with regional ingredients. Our veterinarian-approved recipes guarantee optimum care for all cats.

WOW joined the PetCo family in 2018. The idea behind it: high quality, regionally and sustainably produced at an affordable price . WOW offers wholesome dog food that is produced in Austria. It goes without saying that no grain, sugar or chemical additives such as flavour enhancers are used. The brand is ideal for anyone who wants to feed their pets a healthy diet on a reliable basis. In 2024, WOW was also expanded to include a cat line with particularly tasty recipes.

In 2022, PURE NATURE was created as a brand that offers dog and cat food for beginners and professionals alike. Emphasis is also placed on regional products, short transport routes and sustainable packaging. PURE NATURE stands for well-tolerated food that you can eat without worrying.