Social Media Manager (m/w/d)

Social Media Manager (m/w/d)

PetCo GmbH is a growing family business that sells high-quality dog and cat food in the super-premium segment under the DOG'S LOVE, CAT'S LOVE, WOW and PURE NATURE brands. Our products stand for quality, regionality and sustainability - 100% natural ingredients, lovingly produced in Austria and Germany.

Our brands are successfully represented in over ten European countries in food retail outlets, at specialist retailers and via our own e-commerce platforms. On social media, we inspire our community on Instagram, Facebook, TikTok, Pinterest and LinkedIn - and are constantly growing.

Our vision: to become one of the leading digital brand platforms for premium pet products in Europe in the coming years.

Become part of our success story - and part of the PetCo family!

Your tasks:

  • Development and implementation of creative social media campaigns in collaboration with Marketing & Content Creation

  • Support and further development of our social media channels (focus on Meta, TikTok, Pinterest, LinkedIn) incl. editorial planning

  • Community management: direct exchange with our pet lover community - friendly, fast, solution-orientated

  • Independent publication of organic content (posts, reels, stories, pins) incl. text and image editing

  • Monitoring and reporting of relevant KPIs for the continuous optimisation of our content

  • Collaboration with external agencies, photographers, videographers and influencers

  • Monitoring social media trends and competitors: you contribute fresh ideas and new formats

  • Support in customer service (answering customer enquiries via social media, email and telephone)

  • Optional: Participation in social ads campaigns (Meta, TikTok)

Your profile:

  • First professional experience in social media management, ideally in the FMCG, pet or lifestyle sector

  • Very good written and spoken German (at least 80-90% of the work is done in German), good English skills

  • Creativity and a flair for target group-relevant content and trends

  • Confident handling of common social media platforms as well as common planning and analysis tools

  • Basic knowledge of graphics and video tools (e.g. Canva, Photoshop, CapCut, InShot) an advantage

  • Structured and reliable way of working as well as high self-motivation

  • Enjoy communicating and interacting with our animal-loving community

  • Enthusiasm for dogs & cats: Our office dogs are part of the team - and look forward to new playmates

What you can expect from us:

  • A motivated, dynamic team with a family-like corporate culture

  • Room for your ideas: Independent work and active participation

  • Individual training and development opportunities

  • A modern, dog-friendly office in 1190 Vienna

  • Flat hierarchies and short decision-making processes

  • A permanent position in a future-orientated company

Salary EUR 4.000 / month full-time, negotiable according to experience and qualifications.

We look forward to receiving your detailed application with CV and references to office@petco.group.